Not all marketing books should be read, and many should be ignored for being overly generic. However, there is enough good ideas inside this book that I think it is worth a read. Let’s explain some of those ideas.
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Money Changes Everything: How Finance Made Civilization Possible
Finance often receives bad publicity. People complain that financial tools are used by elites who live lavishly above us all, and that nothing of use can come from finance for ordinary people. And although there is a hint of truth in that sentiment, this book argues otherwise. This book argues that societies in general are only able to occur as a result of financial tools.
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Why We Buy
Why We Buy is a consumer psychology book, written by Paco Underhill, a consultant, who utilizes consumer psychology to increase retail store sales. How does he do it?
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