Consumer psychology has made many changes to our understanding of economics. We can no longer rely on, at least not entirely, neoliberal descriptions of purchasing behaviour. Here is why.
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Why We Buy
Why We Buy is a consumer psychology book, written by Paco Underhill, a consultant, who utilizes consumer psychology to increase retail store sales. How does he do it?
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What Nutella Says About Us
Why did people buy all that Nutella? And how can we explain it?
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