Consumer psychology has made many changes to our understanding of economics. We can no longer rely on, at least not entirely, neoliberal descriptions of purchasing behaviour. Here is why.
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Consumer psychology has made many changes to our understanding of economics. We can no longer rely on, at least not entirely, neoliberal descriptions of purchasing behaviour. Here is why.
Read moreWhy We Buy is a consumer psychology book, written by Paco Underhill, a consultant, who utilizes consumer psychology to increase retail store sales. How does he do it?
Read moreWhy did people buy all that Nutella? And how can we explain it?
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